Shoptimizer - Optimize your WooCommerce store

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Optimize your WooCommerce store for speed and conversions with Shoptimizer
Shoptimizer is a FAST WooCommerce theme that comes with a ton of features all designed to help you convert more users to customers.

Why Shoptimizer?
We've built Shoptimizer based upon research and best practices many of which have been covered by Baymard who have analyzed the top eCommerce sites on the web. Speed design and conversions are key.

You're in control
Own and control your own data with WooCommerce. Plus with over 5000 extensions there are multiple ways to add additional functionality to your store. There are no limits when it comes to variations.

We’re there at every step
With over 10000 customers on ThemeForest we're experienced WooCommerce authors with a perfect 5-star rating for support. We guarantee speedy replies and detailed documentation at every turn.

For conversions
Research has shown that even a one second delay equals a 7% reduction in conversions. This is real money for online businesses — speed has become a vital factor.
Better SEO rankings
Organic search is a huge part of most business’s performance as well as a critical component of the buyer funnel and ultimately getting users to complete an engagement.
Faster than the competition
We've benchmarked Shoptimizer against five of the leading WooCommerce themes. See how it stacks up in terms of performance speed and the first meaningful paint time.

Minified and Critical CSS created automatically!
Shoptimizer includes speed related theme options which include automatic minification of the main CSS file for super fast loading. Also it dynamically creates a 'critical CSS' stylesheet so that it loads almost instantly the contents of a user's viewport.
This critical CSS gives an impression of immediate interaction with your site with no waiting — a huge conversion milestone for eCommerce businesses.

Incredible speed scores!
Running Shoptimizer through Google's Lighthouse auditresults in a perfect performance score with a first meaningful paint of only 630 miliseconds! Future updates to Shoptimizer will target maximum scores throughout — our goal is to make this the most optimized theme in the market.

Demo Link : https://www.commercegurus.com/product/shoptimizer/

Summary from Demo
— View Changelog —
We've built Shoptimizer based upon research and best practices many of which have been covered by Baymard who have analyzed the top eCommerce sites on the web. Speed design and conversions are key.
Own and control your own data with WooCommerce. Plus with over 5000 extensions there are multiple ways to add additional functionality to your store. There are no limits when it comes to variations.
With over 10000 customers on ThemeForest we're experienced WooCommerce authors with a perfect 5-star rating for support. We guarantee speedy replies and detailed documentation at every turn.
Research has shown that even a one second delay equals a 7% reduction in conversions. This is real money for online businesses — speed has become a vital factor.
Organic search is a huge part of most business’s performance as well as a critical component of the buyer funnel and ultimately getting users to complete an engagement.
We've benchmarked Shoptimizer against five of the leading WooCommerce themes. See how it stacks up in terms of performance speed and the first meaningful paint time.
91% Speed Grade
96% Speed Grade
100% Speed Grade
'A' Speed Grade
Shoptimizer includes speed related theme options which include automatic minification of the main CSS file for super fast loading. Also it dynamically creates a 'critical CSS' stylesheet so that it loads almost instantly the contents of a user's viewport.
This critical CSS gives an impression of immediate interaction with your site with no waiting — a huge conversion milestone for eCommerce businesses.
Running Shoptimizer through Google's Lighthouse audit results in a perfect performance score with a first meaningful paint of only 630 miliseconds! Future updates to Shoptimizer will target maximum scores throughout — our goal is to make this the most optimized theme in the market.
We've a theme option included which removes the header footer and sidebars leaving the primary focal point of the checkout — the payment details form. This distraction-free checkout leads to better conversions and we've included a facility to add trust badges and a testimonial for reassurance.
While researching eCommerce conversions we came across an interesting case study of a site which replaced its phone number with a 'Call me back' option and experienced a dramatic uptick in sales. We've included this feature in Shoptimizer as it's especially important for stores selling high-value but relatively complex products and customers may need more information before purchasing.
A research study has shown that 64% of users begin thinking of shipping costs on the product page and 61% of users have abandoned orders in the last quarter because of the extra costs. Baymard's research has shown that crucial information like this should be placed below the product buy button where it is easily seen.
When scrolling down an individual product a sticky bar keeps the product thumbnail title price and add to cart button in view encouraging conversions on long single product pages with lots of content.
It's essential that a buyer feels reassured at this stage especially if they are buying from you for the first time. Studies have shown that 18% of users have abandoned a checkout flow during the last 3 months because they didn’t trust the site with their credit card information. Shoptimizer makes it easy to include your integrated trust badges below the primary call to action button on the cart and checkout.
It's easy to include a timer sales countdown on each product along with an animated stock counter to persuade customer's to buy. This can use real data or virtual data to increase the feeling of scarcity and speed up a potential purchase.
Display recent orders on your site and increase conversions by highlighting what other people are buying. Display orders in real time and increase social proof. Build a sense of urgency and expose new items to buy!
We've included an additonal field for WooCommerce categories which allow for far better SEO spidering. Now you can add featured category text and an image to the top and additional keyword-rich copy below which will lead to far better search results placement.
From 2018 Google have changed how they index websites. Mobile first means that the mobile version of your website becomes the starting point for what Google includes in their index and the baseline for how they determine rankings. Mobile page speed and load time are prioritized within Shoptimizer and images are optimized for the mobile experience.
Searching for an item in Shoptimizer will reveal the top results instantly without leaving the page. Superpower your search and convert users quicker by leading them to the product they're looking for in seconds.
Shoptimizer utilizes the very powerful Elementor page builder for content pages - this lean and feature-packed editor allows you to create sophisticated layouts with no coding needed.
For larger stores a mega menu is a great way to present sub categories and featured products. Include items you want to showcase directly within the menu — a great way to draw attention to them.
We've included a gorgeous homepage about contact FAQs and sales pages within the one-click demo data to enable you to get up and running quickly. Plus as the images are almost entirely from unsplash they're included too!
Quickly modify typography color settings and much more - we've added lots of controls so you can tweak elements so that they're just right. Remember that even something as seemingly small as the call to action button color can make a real difference to conversions.
WCAG (Web Content Accessibility Guidelines) is a set of technical requirements explaining how you to make your website accessible to people with various kinds of disabilities. Shoptimizer passes these WCAG AA guidelines.
Lighthouse is an open-source automated tool from Google for improving the quality of web pages. It produces a report containing detailed recommendations for improving your site. Shoptimizer's report for accessibility is extremely good scoring 94/100.
A screen reader will read out loud the contents of a web page and help you navigate websites without seeing the screen and it’s how blind and low-vision visitors use the web. By putting us in our readers shoes we've tested Shoptimizer to ensure accessibility.
1 - Sticky header with call to action upon scroll 2 - Promotion header strip 3 - Improved search with instant results 4 - Offer bar with discount code 5 - Previous and next product navigation 6 - Product image zoom for more details 7 - In stock visibility to encourage purchase 8 - Quantity increase/decrease buttons added 9 - Add to cart button has color customization options 10 - Countdown timer
11 - Stock level display 12 - Include reasons to purchase 13 - Increase trust with security badges 14 - Optional wishlist functionality 15 - Social media sharing icons including WhatsApp 16 - Request a call back option 17 - An additional tab for shipping prices to encourage buying 18 - FOMO popup highlighting previous sales 19 - Beautiful layout for the product information
Unlike other WordPress themes where WooCommerce is an after thought Shoptimizer has been built with eCommerce in mind.
Developers will love Shoptimizer - there are no template overrides - just clean and extendable code which results in great performance.
Shoptimizer's codebase architecture follows best SEO practices. It even comes with the necessary Schema.org markup you need.
You can translate Shoptimizer in your own language with .po & .mo files. You can even create multilingual websites.
Easily make typography design and layout edits within the native customizer. You can make tweaks in seconds.
Quickly tweak the colors to match your brand identity within the theme options - no custom code needed.
Things are quite easy – you just need a domain and a hosting service. We highly recommend Kinsta. Then you install WordPress (self-hosted). Now you are ready to install the theme.
Not at all! Shoptimizer will let you build amazing sites in no time. No coding knowledge required. No design knowledge required. Even if you're new to WordPress you'll be able to create a professional looking site on your own.
Yes! We frequently release updates with improvements and new additions to Shoptimizer. You can be sure your theme will be up to date with the latest versions of WordPress.
Shoptimizer has been built and designed with an SEO ready structure and is compatible with the popular Yoast SEO plugin so Google will love your site.
The images used in the main demo are replaced by placeholders to ensure that the demo content imports quickly. The bulk of Shoptimizer's images were sourced from unsplash.com and pexels.com — images from those sites are free.
We pride ourselves in the support we give! You'll be corresponding with us the makers directly and we typically reply to tickets within 24 hours – we'll always be around to assist.
Before buying a WooCommerce theme no matter how it looks or performs I always consider the level promptness and quality of support. Colm and Simon of CommerceGurus know their WordPress stuff - and the support they offer is excellent. Besides when a theme like Shoptimizer looks professional and is deeply optimized for WooCommerce speed and performance well I'd look no further.
Rodolfo Melogli — Business Bloomer
The Flexibility of the theme is just Awesome Supports every plugin out there without breaking a sweat & one of the best themes in the market to build a Woocommerce store. 10/10 for the Flexibility Speed Pre-built layout SEO sections and for the Exceptional Customer support Cheers to Simon & the team :)
Tejas SJ — Gitagged
We chose Shoptimizer for its conversion based features speed and Elementor builder. We switched from a bloated Visual Composer based theme that while had a lot of cool “features” it was too much bloat. We are excited to see how our conversions do on the new platform and will be working closely with Simon and staff at CommerceGurus to get us there.
Tony Kowalick President — Vaxxen Labs
The customer support is 10/10. Very friendly and very responsive. So impressed in fact that this will be my first port of call for new themes in the future.
I've been SO happy with this theme. I'm OK at IT and needed quite a bit of support to get started....Wow! The customer service was incredible! They responded literally within 30 minutes every time and the instructions were so clear. I'm thrilled with my website and can't stop looking at it!
Great look many options for customization and mainly amazing support from the designers! Big thank you!
I have bought lots of WP themes before but this is the first time I have had such great support. They fixed my problem within 24 hours. No worries. No fuss. No having to tell my customer they will have to wait. That means a lot to me.
Excellent theme well designed and coded and the support is incredible one of the best I have seen! If I need help I send an email out and I am getting one back right away. These guys are great and you can tell they care about their product(s).
The design is great and works perfect for my business. What I loved the most is the AMAZING support team! I thought it was gonna take at least a day to reply to my questions but it was instantly! That made me feel very comfortable.
Dose
Procus
Doggies
Vaxxen Labs
If you are not totally satisfied with the theme for any reason just contact our support desk and we'll be delighted to assist with any query or we will cheerfully refund your full purchase price with our 10-day money back guarantee.
Sale ends in 24 hours. Includes 1 year of updates and premium support.
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